YouTube is the third most visited site on the web behind Facebook and Google. They get hundreds of thousands of hits every week and can bring your business dozens of new customers or clients a month if you use them properly. Video marketing isn’t a fad anymore. It’s for real, and the numbers are amazing. There are also, of course, right ways and wrong ways to do it, so it is recommended that you hire a professional marketing firm like DCM Moguls to help you produce and market your video presentations, billboards, or informational videos.
A picture paints a thousand words and a five minute video is made up of a thousand different pictures. Do the math. You can say in a video what would take you pages of content to get across, so why not use it as a way to market your business? In years past, there was a problem with search engine indexing of video files. That issue doesn’t exist anymore. HTML5 and Google Schema have provided us ways to tag video files and make sure that the search spiders put them in their proper spots. A video on your website today opens up new channels for you. It’s not just eye candy anymore.
Website marketing has gone through different phases over the years and there are still conflicting opinions about the value of coding in website SEO. Do Meta tags mean anything anymore? Are video files going to go the way of flash banners and just be a massive waste of time? When you think about how much emphasis Google placed on relevance in their last algorithm change, can there be any doubt about either of those questions? Meta tags might not carry the same weight they once did, but they are still a variable in the formula. Adding relevant video is one of the best things you can do for your site. Watch your link count go up when we post the first one.
Social bookmarking is another service we offer to our clients that has taken a lot of criticism in recent years. The debate over what counts as duplicate content has been had over postings on walls and home pages for social media sites. It’s a seemingly intelligent argument, until you look at the page ranks for Facebook and Digg. “Liked” and “Dugg” content and videos get some serious juice. We don’t question their value. Our website development team adds videos with social sharing buttons that go viral regularly. The traffic from those viral videos brings in astounding amounts of revenue for our clients. That tells us to keep doing what we’re doing.
Videos come in a number of different varieties. Informational videos are the most effective, but promotional and advertising videos – video billboards – work also. We have numbers and samples for all of them. Contact us anytime and let us show you the magic of video marketing and what it can do for your business.