Facebook isn’t the only social media site out there, you know. There are actually thousands of them, some better or more popular than others. We use the top ones to create what is known as a social marketing 2.0 network for you that is an easy to maintain and extremely powerful tool for promoting your business products or services. Done properly, social media marketing numbers are higher than any other internet marketing technique other than organic SEO. It beats classifieds, direct mail, print media, even PPC. How can we make that claim? We track everything.
Standard social media marketing is indirect. It’s all about forming relationships and dropping information about the company in the form of casual conversation. It’s also effective to post links to a client’s website on their home page on the social media site and then just have casual conversations with friends. If you’re interesting enough there will be plenty of page views from folks wanting to know more about what you do for a living. This form of social media marketing involves setting up multiple home pages and doing lots of posting. It’s a full time job in itself.
The alternative – Social Marketing 2.0 – is done by connecting a series of social media home pages and delivery systems together. Facebook and Digg are social media sites. Twitter is a delivery system. If you’re a custom blog creation client we can connect the RSS feed from the blog to Twitter and then connect Twitter to Facebook and Digg, and quite a few others. We will be able to write one post and have it show up on Twitter and all of your social media walls, not to mention get syndicated through the RSS directories we submit the feed to. That’s social marketing 2.0.
Once the 2.0 network is in place, we can use it to post content and videos that could go viral at any time and get you thousands of hits at a time. That’s the power of social media. All you need is to have the right person re-tweet, like, or digg your submission and you’ll be a major player in your industry overnight. Put that new product that you love so much on your 2.0 network and see what the rest of the world thinks. It doesn’t even have to be developed yet. Many companies use social marketing 2.0 to test market new products. It could prove you right or prevent you from making a bad investment.