GOOGLE 360 Virtual Tour for Businesses

Your Retail Space

Your retail environment is unique. It's been designed to showcase and give a feel for what you sell, who you are, and what makes you unique. Location also plays a pivotal role in consumer decision making - whether a cafe, optician, book store, car dealership, or any other local business. Traditionally there has been little connection between a business's online presence and its carefully constructed showroom counterpart. Detached and usually designed by others, websites exchange the retail environment's intimacy and interactivity for convenience and immediacy. Wouldn't it be great if the two worked together? Now they can.

The Google Boost

Everything revolves around an official Google 360 Tour and Photos. This incredible, immersive technology opens your door to Google - enabling your retail environment to become a compelling addition to your presence online across a multitude of Google's high traffic resources.
According to Google research, "virtual tours help double interest in business listings."
The confidence consumers gain from a business's location is now available to them online, including Google's main index, Google Maps/Places, Google +, Google Images ... (screen shots). "But what about our website?"

Your Website

Digital Victoria brings all of Google's interactive technologies to your website, dramatically enhancing your visitor's capacity to engage and access your business. With your retail space as the centerpiece, we install a custom interface/application (Google Connect) that gets the most out of the Google 360 Tour, while further enhancing it with other vital Google resources, including Google Maps, Location (GPS), Street View, Images and more.

Google Search!

engineview

Google Maps!

mapsview

Google Street View!

streetview

Real Results!

See businesses inside and out on Google Maps.
Standing out in competitive local business markets. Real results!
Use your retail space to promote your business online.
The magic of Google 360 Tours.

Some Very Impressive Statistics From GOOGLE:

Virtual tours help double interest in business listings
Those who view a listing with a virtual tour are twice as likely to be interested in booking a reservation there. And among 18-34 year-olds in particular, prospects are 130% more likely to book based on a tour.
Google is #1 for local search
When searching for restaurants and hotels online, 62% of people use Google.  

Study details

Quantitative market research was conducted in July 2015 by an independent market research firm to understand the impact of virtual tours on increasing consumers' interest in local businesses (specifically in booking a reservation at a hotel or restaurant). An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device). A total sample of 1201 respondents was collected between July 21st and August 2nd, 2015. Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version). Respondents were asked to view one of the different versions for each business (in a randomized order). Each respondent viewed:
  • 1 hotel listing + 1 restaurant listing; and
  • 1 listing with a virtual tour + 1 listing without a virtual tour.
Note: Presentation of alternate listings were randomized evenly and consistently throughout field. After viewing each listing, respondents were instructed to rate their interest in booking a reservation. Ratings for alternate listings (with a tour versus without) were aggregated to understand impact of virtual tours on interest in the featured business.

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