According to Google research, "virtual tours help double interest in business listings."The confidence consumers gain from a business's location is now available to them online, including Google's main index, Google Maps/Places, Google +, Google Images ... (screen shots). "But what about our website?"
Virtual tours help double interest in business listingsThose who view a listing with a virtual tour are twice as likely to be interested in booking a reservation there. And among 18-34 year-olds in particular, prospects are 130% more likely to book based on a tour.
Google is #1 for local searchWhen searching for restaurants and hotels online, 62% of people use Google.
Note: Presentation of alternate listings were randomized evenly and consistently throughout field. After viewing each listing, respondents were instructed to rate their interest in booking a reservation. Ratings for alternate listings (with a tour versus without) were aggregated to understand impact of virtual tours on interest in the featured business.