Many things have changed with the search engines over the years, but one thing has remained the same. When it comes to algorithmic calculations to determine page rank, content is king. If you have quality, relevant content throughout your site, you will be awarded a good quality score when the search engine spiders come in to index. The more frequently that happens, the higher your page rank will be. How do you keep them coming back for more? There is no better way than having our custom blog creation team add a blog to your site and start posting.
A blog offers a few benefits that you simply don’t get from just adding pages. Foremost among them is that a blog is dynamic. Organic SEO only works if the search engines come in regularly to index your website. Otherwise, your page rank never goes up. With no changes at all, that rank could go down, but without dynamic content any chance of improvement is out the window. Link building and directory submission can only help you so much. You’ll gain ground eventually doing those things, but you’ll get to the top a lot quicker if you do weekly posts on your blog.
Another benefit to a custom blog comes in the form of internal links. When we add a post, we link your industry keywords back to relevant internal pages of your website. These links are recognized and counted by Google, and they add up over time. Our clients pick up hundreds of high quality extra links from their own blogs. Add in RSS links that we get by submitting the feed to RSS directories and the blog alone could catapult you to the top of Page One. We consider them a critical part of the affordable SEO packages that we offer to our clients.
You are not a writer and you’re certainly not a web designer or coder. When it comes to creating blogs and blog posts, leave it to the experts. Our team of website SEO specialists has been doing this for over a decade and we know what works and what doesn’t. Our designers will choose a theme that fits the image your company is trying to project, our editors will choose relevant blog titles that will draw readers, and our writers will compose engaging and clever content that will make visitors want to come back for more. In the meantime, you can do what you do best – run your business.
Contact us today to learn more about custom blog creation and the benefits you’ll receive from it. It’s one of the best tools we have in our arsenal and we encourage you to use it, either as a stand-alone service or as part of a larger organic SEO or local internet marketing package. If you’re unsure about any of these services, just ask. We’ll do an analysis of your website and make some recommendations that we feel are right for you. Best of all, we’ll explain why we feel that way.